Perfect Store.
Every Time.
Merchandising & Trade Execution Excellence
We transform brand equity into measurable shelf advantage through expert merchandising, real-time execution monitoring, and national field force management.
Comprehensive Merchandising & Trade Execution
From shelf management to national activations — we deliver measurable retail excellence.
Merchandising & Labour
Modern & General Trade merchandising, dedicated merchandisers, relievers & supervisors.
Campaign Activations
Market storms, product launches, in-store promotions & shopper engagement.
Sales Force Automation
GPS tracking, photo proof, live dashboards & ERP integration.
Market Intelligence
Price audits, competitor tracking, share of shelf & sell-out reporting.
Field Force Management
Recruitment, training, deployment & performance management.
POSM & Branding
Point-of-sale materials, secondary displays & retail branding solutions.
Our Perfect Store Execution Approach
95%+
Product Availability
Must-have SKUs always on shelf
Tiered Coverage
National Deployment
Key accounts, mid-tier & long-tail outlets
Real-time Visibility
SFA + GPS + Photos
Full transparency and accountability
How We Deliver Excellence
1. Baseline Audit & Planning
Outlet mapping, tiering, and perfect store standards definition.
2. Team Deployment
Recruit, train, and deploy skilled merchandisers with uniforms and tools.
3. Daily Execution
Merchandising, availability checks, planogram compliance & activations.
4. Real-time Monitoring & Reporting
Live dashboards, competitor insights, and performance reviews.
Trusted by Leading Brands
Ready to Strengthen Your Shelf Presence?
Partner with CASA for consistent availability, visibility, and sell-out performance across Kenya.
Request Partnership ProposalReady to Transform Your Retail Execution?
Tell us about your goals and we will prepare a customized merchandising proposal tailored to your brand and outlet network.
National Coverage
Nairobi • Central • Rift Valley • Nyanza • Coast • Eastern
Quick Response
Proposal ready within 48 hours
What we need from you:
- Outlet master list (by region & tier)
- Target SKUs and must-have products
- Preferred contract duration
- Any specific focus areas
Request a Custom Proposal
Or call us directly: +254 700 123 456